How Much Money Will I Make With My Blog & How Fast?
This is a blog post about making money blogging, answering the question many beginner bloggers have, how much money to expect to make from blogging, and how quickly you can expect it to start flowing.
If you’re just beginning in the world of blogging, and you’re asking how much money you can expect to make with your blog, how to make as much as you can and as quickly as possible, then you’re asking the wrong questions.
One thing you will discover which most of the top money earning bloggers on the web, is that most of them didn’t start out with money in mind. Usually the people who ended up doing really well from blogging are those who focused on blogging for the love of it, and were surprised when they started seeing opportunities to profit from their blog.
This is the case with me certainly. I’m not at all claiming to be one of the superstar big earning bloggers, but I do make money from blogging, and I never actually expected to. It’s quite ironic, that all the enterprises I’ve undergone that were a quest for money failed, and the quest that I started on just for the love of doing it without any intention of making money, ended up making money!
Why does starting off without money in mind lead to a money making blog?
This is a question I’ve pondered, and I think there is a simple answer for it. Making money with anything is done by providing value, if you provide enough value there will be opportunities to profit from it. The more you are focused on blogging for the love of it, the more value you’re likely to end up providing, and in the long-run the more money you will probably stand to make from your blog.
One major factor in this regard is the subject of your blog. If you’re blogging mainly for the love of it, then you would be blogging about a subject that you’re knowledgeable and passionate about. If you’re blogging purely with money in mind, then it is more likely that you would make this choice based on earning potential rather than based on your love of the subject matter.
If you’re blogging about a subject that you’re passionate about, you’re more likely to blog with greater consistency, and you will more than likely find it easier to keep on going, especially during the early stages when it can feel like you’re just talking to yourself.
If you’re blogging for money first on the other hand, in a niche that doesn’t really interest you, then you may find it tough to carry on, especially in the early days, and procrastination may lead to stagnation, and to giving up.
But how long will it take to start making money from blogging?
Go measure a piece of string. That long 😉
It just depends, but it certainly won’t be overnight.
What it depends on, are lots of variables which ultimately leads to how quickly your blog starts being of value, and how quickly you are able to find opportunities to gain a return from this value.
For example, if you hit the ground running creating post after post, two or three posts per day, with interesting, engaging and / or educational content which creates great value for your audience. If you share each post on various social media platforms, and you also spend time following others and working on building a following on these platforms. If you set up Google search console and submit your new blog for crawling through here. If you set up an email list and put the form on your homepage, with a compelling description to drive people to sign up, and set up an auto responder series with the goal of turning first time visitors into repeat visitors, and therefore start building a loyal audience.
Compare the above to…
You start off week one writing a couple of blog posts, you leave it a week or two and then come back to your blog and work on a third post. After a month or so you start thinking about social media, and you set up profiles. Three or four months down the line, you start thinking about building an email list.
Well of course the first example is likely to lead to making money from your blog much faster than the second example, simply because you’re building value and connecting your blog to people for whom it provides value, much quicker.
There are other variables too, for instance how proactive you are in finding and making the most of income opportunities once your blog is bringing in traffic and providing value. If blogger A does nothing whatsoever in this regard, and blogger B actively seeks opportunities to start building an income, such as looking for sponsors, looking for products and services that they may be able to review as an affiliate, connecting with other bloggers and learning from others about how they’re earning & taking appropriate action, then obviously blogger B would be the person most likely to start making money with their blog the fastest.
So it’s just down to you, but it all starts with value – build the value and the opportunities to build an income based on that value you’re creating, will come.
How do bloggers actually make money?
There are quite a few ways bloggers can earn money through their blogs. The most obvious routes being charging sponsors for ads, affiliate marketing and ad networks such as Google adsense. Some bloggers offer paid blog posts . Some promote their own products or services via their blog, and via their mailing list which they build via their blog. Some profit via promoting surveys, and some bloggers use a combination of various different profit streams.
I personally don’t get involved in paid posts, it’s just not for me. The thing I love about blogging the most is the freedom it gives me, and I wouldn’t feel free if I was blogging for companies in return for money. I’m not too keen on the direct advertising model either, that’s too commercial for me. I think it’s difficult to have true freedom of speech when you have sponsors.
Google adsense is a bit different in that it isn’t a direct relationship, but what I don’t like about that is that I may be allowing people to advertise products on my blogs that I don’t know anything about, and that may be awful.
I like affiliate marketing, because means I can blog from the heart, and then if there’s a product that I’m talking about, or a product that I know is great which is a good match for the blog post, then I can include my affiliate link for that product. It means I have complete control over which products my readers are introduced to via my blogs, and I’d only ever share products that I’m impressed with.
It also means that if I’m reviewing a product I can give a complete “warts ‘n all” review, and not hold back on any negatives due to not wanting a backlash from sponsors, as affiliate marketing doesn’t work like that.
I would never write about a product just for the affiliate commission, or write about a product that I wouldn’t naturally recommend without an incentive, and for this reason I feel that affiliate marketing can be a very honest way to create income from blogging. Not that everyone sees it this way, I’m sure there are more ruthless markers out there who will promote the heck out of an affiliate product even if they think it sucks – although I think most bloggers prefer to only promote great products which they truly believe in.
Creating my own products is something I have done before, and it can be a very good way to make money from your blog. This isn’t something that is on the cards for me at the moment, as blogging for me is about being free to do what I love doing, and creating and selling my own product is real “business”, and as I’ve learned over the years, business is hassle, and I don’t want hassle.
Aren’t all bloggers actually running businesses?
I suppose you can look at a blog as a business, but for me it depends on how commercial the blog is. A blog with sponsors, paid posts and which sells products and services to readers, is what I regard as a commercial blog, and yes I would regard this as a business.
Blogs like mine with posts which are all written from the heart, and without any commercial stuff, I don’t see as businesses, and I don’t really regard myself as running a business with my blogs.
If you want to go the commercial blog route then go for it, we’re all different. I’ve done all this, I’ve had my own companies, I’ve had physical offices, warehouses, stock, staff, accountants, lawyers, suppliers, clients – and what I find is it’s all a lot of hassle, and I don’t enjoy hassle.
Hustle is one thing, but hustle is different to hassle. I don’t mind hard work, I don’t mind trying different things, looking for opportunities, getting stuck in – that’s hustle.
Hassle is anything that takes my time and effort in an unproductive way, the crap that I find tends to come with most business models – and with blogging, the way that I do it, there is almost no hassle.
This is why I don’t go down the sponsors route for my blogs, or the paid blog posts route, or the route of creating and selling products, as this would turn my blogs more into commercial enterprises, with lots of hassle. I don’t want to spend time meeting clients, spend time on the phone selling potential sponsors on why they should be investing with me, or spend time doing any other equally boring stuff – I just want to spend a much time as possible creating blog posts and improving my blogs.
This doesn’t mean the same goes for you though, you may love the commercial side of it, some folk do.
How much do top earning bloggers make?
Michelle Schroeder-Garner made $131,448.35 in May 2017. She made $130,856.35 in April, and just over $160,000 in March.
Alex and Lauren of Create and go reported an income of between $31,694.08 & £36,949.83 between Feb & April 2017.
Matthew Woodward made $23,510.26 in May, $27,371.68 in April, $21,992.83 in March
Pulling Curls, a home, parenting and pregnancy blog from Hilary Erickson – who has really curly hair ;-), reported an income of $8,000 in March.
Easy Baby Life, a motherhood blog from mother of three, Paula Dennholt, usually reports an income of somewhere between $4,000 and $7000
And there are lots and lots of other bloggers publishing income reports, showing anything between a few hundred per month and tens of thousands per month.
To search for more just search Google for “Blogging income report 2017”
These income reports are actually very valuable, they often show you how the bloggers are generating their traffic, what wins they’ve had and any mistakes they’ve learned from, and in some cases they share exactly how much income they earned from various income streams including affiliate marketing, sponsors and so on.
Keep in mind that the people earning the big numbers, have usually been blogging for several years – just like you, they started off being excited about the first dollar in income from their blog, and then the fist $10 and the first $100. It’s unlikely any of the big earning bloggers were earning substantial amounts within weeks or months – but to find out, just go to come of the blogs I mentioned above and read through their about page, and you’ll find out a log more about how they started and how long it took them to start earning – and the important things they learned over the years.
Conclusion – Don’t Focus on Money Initially
In my opinion, from my experience, the less you focus on how much money you can make with your blogging or how quickly you can start earning, and the more you focus on blogging for the love of it, the better your chances of making money from blogging. As you will see if you search for blog income reports, people are making money from all kinds of blogs. Blogs about parenting, health and fitness, food, drink, business, saving money, travel, pets, fashion, technology… all sorts. So it’s possible to blog about an area which you’re passionate about, and when you start building an audience, you’ll also be building a potential for income. So, cross that bridge when it comes to it, and for now just get started.